Our team took over this account for a well-known buyer's agent in Australia four weeks ago.
We executed on 3 major changes to achieve this results.
1. Improved Offer.
2. Better Creative
3. Smarter Targeting
Improved Offer - We are leading with value in these ads - not going straight for the kill which blows out your lead costs well outside of KPI :)
Better Creative - While we waited for their new short-form video ads, which we scripted out for them to be filmed - we launched image ads (which, as you can see, were generating leads - but over KPI, which is $15.00)
By shifting toward punchy short-form video ads, we can capture the attention.
Smarter Targeting - Overlaying our creative targeting methodology, we can lower CPM's (Cost per thousand impressions) whilst significantly improving the Click Through Rates (CTR's)
Therefore massively reducing our Cost Per Click (CPC) and Cost Per Lead (CPL)
If you're a founder, sick of wearing all the hats trying to scale up your marketing on your own, Money Up Time Down might be able to help.
We are in your account, testing ideas every single day!
We will take all the heavy lifting off your hands so you can get back to building your dream team and leading your organisation.
Whenever you are ready here's how we can help you grow.
Book a complimentary Marketing Audit Strategy Call. During this call we will review your current marketing plan and help you improve it.
0428 692 942
The Hamilton Building
102/425 David Street Albury, New South Wales